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If you searched for this, you already know the punchline: your site search is leaking revenue. Across 100+ store audits, 80% had problems serious enough to measurably hurt conversion — here are the four patterns that came up most, and what actually fixes each one.
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Improving ecommerce search requires more than adjusting search settings or adding synonyms. To optimize search effectively, stores need a clear way to measure whether the search experience is actually working. The Search Health Framework provides a set of metrics that help evaluate how customers interact with search and whether the system is helping them discover the right products. By tracking these metrics, teams can identify problems in the search experience and prioritize improvements.
Search is one of the highest-intent interactions inside an ecommerce store. When customers use the search bar, they usually know what they want and expect to reach the right product quickly.